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Begin with you, you know this district well. you call these types of ads counterproductive. what impact do you think the ad we just played, will have on voters going to the polls 7:00 a.m. tomorrow? i think it s counterproductive. we are in this week where the nation wants to see some unity, they want to see at least just a break some invite more toxic rhetoric. that s what this is. but what does it mean tomorrow? it means almost nothing. this is a cable buy, a very limited buy, it won t penetrate into the district. after $50 million has been spent, i can tell you i live in the state s district. my door has been knocked on over and over again. i m sure it has. one ad on cable isn t going to change anybody s minds going into the ballot box tomorrow. so you say that s correct let me read from the republican chairman georgia s 11th district from brad carver saying this will ultimately help reps. ....
They get all the headlines. but the fact is, there are still millions and millions of people, a lot more people tune in to the evening newscasts than any cable news shows. this is true for media in general. these changes happen much more gradually than we sometimes think in the media. broadcast isn t dieing as fast as we might think in the media. cable isn t growing as fast as we might think in the media. that s why oprah has a huge challenge ahead of her. oprah gets 7 million viewers every day. she ll be lucky to have 700,000 when o.w.n. starts. brian, how are you guys bucking the trend? i m thrilled, but probably the least equipped to answer it. start of christmas week our audiences was 10.3 million people. that s amazing. that s astounding. it s as robust a number. we ve been north of 11 so far ....
Because it s self-serving. but let s talk about broadcast news in general. cable news gets all the chatter. they get all the headlines. but the fact is there are still millions and millions of people, a lot more people tune into the evening newscasts than any cable news shows. this is true for media in general. these changes happen much more gradually than we sometimes think in the media. you know, broadcast isn t dying as fast as we might think in the media. cable isn t growing as fast as we might think in the media. that s why oprah has a huge challenge ahead of her. oprah gets seven million viewers every day. she ll be lucky to have 700,000 on cable at any given time next year when own starts. that s going to be an awfully big challenge for her. brian, how are you guys bucking the trend? are you surprised by the success? i m thrilled by it. i m probably the least equipped to answer it. monday, december 20th, the start of christmas week, our audience was 10.3 million. ....