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When B2B companies conceptualize or create content, they often write only about themselves or their products or services. While this type of content has a place, many B2B marketers use product-centric messaging on websites, lead generation pages, social media and buyer-facing materials. Forrester even found that 88% of B2B marketers admit that their homepage mainly discusses their company, products and services.
What B2B companies miss is writing for the buyer. This simple concept reframes B2B content marketing and creates value for the buyer. This approach is often preached but rarely practiced, which is likely why the Forrester report found that 59% of global tech buyers say that most content from vendors is useless.
Customer Personas Can Transform SEO, PPC and Content Marketing
New approaches to creating customer personas can help transform SEO, PPC, and content marketing. Read about ideas to use and gain new insight here.
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They’ve been called user, buyer, marketing, and customer personas.
Whatever you call them, new approaches to creating these fictional characters can transform SEO, PPC, and content marketing.
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Now, executives and senior managers in the search industry and digital marketing world can’t really be blamed for missing this emerging trend.
Unlike Rip Van Winkle, who fell asleep for 20 years, we’ve been losing sleep for the past year dreaming up new ways to adapt to sudden shifts in consumer behavior.
Asking right now. what do you think? i think i would look at it from the perspective of what i call buyer personas which is the idea of how do the people that she s targeting, the plus-size women, and the other women, look at themselves? and if they re very different, she s got two different markets. in this case she either needs to choose or she needs to work on both. if she does, she probably needs two marketing strategies, maybe even two websites or two brands. that s hard when just starting off to have these two different strategies. my inclination is to tell her to kill one off what do you think? i think it s a great question. every good entrepreneur faces this. if you re good, you have a lot of opportunities coming your way. sometimes the hardest thing is to choose whatnot to do. for me, i always advise the entrepreneurs i work with, when something like this comes up, step back first and ask yourself
Into me on an escalator. send us an e-mail. the address is yourbusiness@msnbc.com. in that e-mail please include a short summary of what your company does, how much money you re trying to raise, and then what you re going to do with that money. it is time to answer some of your business questions. the first one is having a diversified client base. i ve been working for quite a few years now and also managed the smaller size women and i m having a really hard time balancing the two. or do i simultaneously simultaneously and how do i do that? i m glad she s asking the question. asking right now. what are you thinking? i think i would look at it from the perspective of what i call buyer personas which is th