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Telcos to rein in promos, but WhatsApp on monetising spree

Telcos to rein in promos, but WhatsApp on monetising spree
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In-depth: WhatsApp marketing vs spamming: Here is how brands can avoid being blocked: Best Media Info

Best Media Info: With WhatsApp emerging as an indispensable tool for conversational marketing, it is crucial to not bombard consumers with ‘cold messages’, like sales promotions and discounts, as it often leaves a| In-depth News ....

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Wow Skin Science enhances customer experience with chat-to-cart journey with WhatsApp: Best Media Info

Best Media Info: Powered by Gupshup, the chatbot will lead Wow’s customers onto a seamless and frictionless journey from product discovery, to building a shopping cart, checkout, and payment on Whatsapp| Marketing News ....

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86% of Indian adults message a business at least once a week, highest in the world: Kantar survey: Best Media Info

Best Media Info: The ‘Business Messaging Usage’ research by Kantar, commissioned by Meta, polled people in countries like India where WhatsApp is the messaging app of choice| Digital News ....

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