An opportunity to collate experiences and package it into an interactive virtual ecosystem.
11 Jan, 2021 - 08:43 AM IST | By Leena Lele Dutta
MUMBAI: Summer vacations typically start from the month of April leading up to June, a period when content consumption amongst children is usually at its peak for kids entertainment channels. This arrived as early as March this year owing to pandemic-induced lockdown and has continued since. To meet this increased consumption demand of our young viewers, our production houses worked remotely and delivered fresh content throughout the pandemic to keep them entertained. We utilised this time for reflection on the content mix and content journey, hence we have also given them brand new content with the launch of our first chase-comedy show,