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First shown on April 3, 1954, The New World Society in Action played a vital role in helping interested ones and longtime Witnesses of Jehovah to appreciate the smooth functioning and international scope of God's earthly organization. Following is the announcement of its release as it appeared on the front page of the May 1954 issue of Informant: "The Society has produced a motion picture entitled 'The New World Society in Action.' To enable all of Jehovah's witnesses and persons of good will to see it the Society is supplying each district servant throughout the world with the film and instructions for showing it at circuit assemblies and to individual congregations as opportunity affords. Beginning May 1, it will be shown on Saturday night at all circuit assemblies in the United States. Be sure to attend and see 'The New World Society in Action.'" In its first year alone, The New World Society in Action reached an audience of one and a quarter