Otrivin partners with celebrity wellness influencers to launch its #BreatheClean Movement
Posted On: 2021-02-26 05:22:44 (Time Zone: Arizona, USA)
Otrivin, the leading respiratory health brand from GSK Consumer Healthcare, has further strengthened the launch of its Breathe Clean Daily Saline Wash with a new influencer campaign. People who believe in a lifestyle of holistic Wellness and outdoor sports such as running, cycling, yoga, mountaineering etc. feel strongly about the perils of Air Pollution and appreciate the meaning and power of Clean breathing. The #BreatheClean movement hopes to strike a chord with many more such consumers.
The #BreatheClean movement has been brought alive on Instagram with a star lineup of fitness advocates, helping to strengthen the message and product promise of Otrivin Breathe Clean, while talking about the vulnerability that comes with being outdoors with severely deteriorating air quality. Celebrity influencers- Mandira Bedi and Rannvijay S
GSK advertises nose wash product under Otrivin brand; hopes to supplement hand washing habit
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With Otrivin Breathe Clean nasal wash spray, the brand expands usage window beyond allergies, sinusitis and clogged nose.
GSKâs nasal decongestant brand Otrivin has expanded its nasal care portfolio with Otrivin Breathe Clean, a saline wash for the nose. While most of Otrivinâs equity is built around its identity as a medication, Otrivin Breathe Clean is primarily a nasal wash. The product has been launched with the claim that it effectively washes out pollutants and germs from the nasal cavity.
The productâs hygiene quotient also lets Otrivin have a say in the ongoing conversations around hygiene, COVID-safe practices and personal wellness. The brandâs latest campaign âNaak wash kiya kya?â builds up on quite a few factors.
Otrivin creates awareness around the importance of daily nasal washing adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
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GSK Consumer Forays Into Nasal Wash Segment
A saline wash with the moisturising benefit of natural glycerin, the product comes with strong safety cues and is recommended for daily usage, the company said in a statement.
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GSK Consumer Healthcare on Thursday said it has forayed into the nasal wash segment in the country with the launch of Otrivin Breathe Clean.
A saline wash with the moisturising benefit of natural glycerin, the product comes with strong safety cues and is recommended for daily usage, the company said in a statement.
Saline nasal washing as a practice has been backed by experts globally and has been used for its benefits in resolution of respiratory disorders, it added.
GSK Consumer Healthcare strengthens nasal care space
December 14, 2020
Launches nasal wash spray Otrivin Breath Clean Aiming to address the growing concerns over air pollution and spread of particles and infections via air, GSK Consumer Healthcare, a leading brand has forayed into Otrivin Breathe Clean, a daily use nasal wash spray.
India, along with an Eastern Bloc State, are the first two countries to see the launch of this offering from GSK, which commands a market share of about 40 per cent in India with Otrivin.
Vijay Sharma, Area Marketing Lead, OTC & Expert Marketing ISC, GSK Consumer Healthcare, said: “India is a strategic market for GSK globally. We expect to significantly grow this market across various brands. During the year we launched Polident in the oral healthcare, and are now following this up with an extremely innovative product that people would like to use for nasal hygiene.”