And how to stand out in a crowded market . We meet the firm thats using Computer Games to encourage us to buy more. Well explain how it works. And as critics blame ba for too many cost cuts we want to know is the golden age of travel over . Do you want more frills, not no frills . Let us know, use the hashtag bbc bizlive. Hello and welcome to Business Live. The no Frills Airline ryanair has reported its latest set of financial results. Europes biggest carrier by Passenger Numbers announced a 6 jump in full year net profit to 1. 46 billion. Ryanairs performance is a sign that its cost cutting measures are helping the business compete as overcapacity continues to dog the industry. Earlier, we spoke to neil sorahan, rya nairs chief financial officer. We saw our unit cost dropped by 11 last year. Excluding fuel, they were down 5 . So we are seeing unit cost savings coming through on all lines. There is a huge amount of uncertainty about brexit. There is no direction as to which way the uk