Grilling season heats up: Meat, mocktails and deals headline summer barbecues marketscreener.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketscreener.com Daily Mail and Mail on Sunday newspapers.
Super Bowl Sunday is the second biggest food consumption day in the US (pipped at the post by Thanksgiving), which for major snack producers, translates into billions of dollars spent on coveted TV spots, billboards, celeb reinforcements, immersive experiences and NPD. It also means many more billions earned in sales.