For the Sixth Consecutive Year, the Branding Management Firm Prophet has listed Apple as the Top Global Brand for 2021
Prophet is a Brand Management Consulting firm and agency that specializes in branding, marketing, design, analytics, and innovation. Prophet is headquartered in San Francisco and has offices in the United States, Europe, and Asia. Yesterday Prophet announced the results of their sixth Prophet Brand Relevance Index, ranking of the most relevant brands based on consumer feedback.
Apple maintained its standing as the most relevant brand for the sixth year in a row, while brands like Peloton, Mayo Clinic, LEGO, Costco, Honda and PlayStation, took top spots for the first time. Notably, Disney dropped from No. 6 to No. 30, while Pinterest – the top social media brand – fell from No. 10 to No. 31. John Hopkins Medicine (No. 6) made it into the Index for the first time, while Apple, KitchenAid and Amazon held onto their positions in the top 10 from