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Brand authenticity and consumer perception—why understanding audience values is key for marketing strategy

Brand authenticity and consumer perception—why understanding audience values is key for marketing strategy
adage.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adage.com Daily Mail and Mail on Sunday newspapers.

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The Brand Flip – Marty Neumeie | Free Book Summary

The Brand Flip – Marty Neumeie | Free Book Summary

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[DesignUp 2021] From startup to scale-up: design strategy tips from Erin Casali, Jetpack, at Automattic

[DesignUp 2021] From startup to scale-up: design strategy tips from Erin Casali, Jetpack, at Automattic
yourstory.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from yourstory.com Daily Mail and Mail on Sunday newspapers.

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Martech survey, Australia passes media code: Friday s daily brief

Australia media code passes with input from Facebook We learned from CNET that Australia passed its news-bargaining law on Wednesday after rewrites with input from Google and Facebook earlier this week. The News Media and Digital Platforms Mandatory Bargaining Code requires Google and Facebook to negotiate licensing agreements with publishers for news articles that appear in the tech giants’ search and feed. The revised code was hammered out by Australian Treasurer Josh Frydenberg, FB’s Mark Zuckerberg and Google head Sundar Pichai. After Facebook cut off Australian users from news last week and Google worked out multimillion-dollar deals with Australian media organizations including Rupert Murdoch’s News Corp during the code’s six-month journey into law, the code was finalized with three key edits:

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How storytelling is at the heart of the Nike brand

How storytelling is at the heart of the Nike brand A new book on Nike, published by Phaidon, demonstrates the core role that marketing and storytelling play at the sportswear brand, and – as this extract reveals – how the Air Max shoe came to define its future approach 27/01/2021 8:53 am Walk down any city street, and it will only be a matter of minutes – maybe even seconds – before you spot a Nike Swoosh. Over the course of its near 50-year life span the logomark has become a ubiquitous addition to our visual landscape, so easily identified that for half of that time it has stood alone, without supporting typography, to represent the Nike brand.

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