present your business on msnbc. hi everyone. i m j.j. ramberg, and welcome to your business. today marks our 400th episode, so we wanted to use this show to focus okay something all small business owners need to be good at, sales. whether you are b2b or b 2 c, you have to understand the trigger points to get someone to buy your product or use your service. before doing that, you have to get their attention in the first place. the founder of a skin care company discovered that for his business the best way to do this was to turn to a big business model. hiring a team of sales reps to get his brand into doctors offices around the country. i like to say it s not just the sizzle we get the steak also. dr. chip pole is a very satisfied customer. we actually have some moneybody that we have personal contact with. the owner of the oculus skin care center in atlanta says some sales reps miss the mark. it s all about the relationship and the end product, which obvious