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Numerator Releases New Insight Into Spend, Psychographics And Media Consumption By Ethnicity
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CHICAGO, March 9, 2021 /PRNewswire/ Numerator, a data and tech company serving the market research space, has released a new reference report,
The Path to Understanding, detailing consumer dynamics by race / ethnicity, including consumer share of spend, psychographics, media consumption and sentiment.
The Path to Understanding reference report provides omnichannel share data by race / ethnicity for 10 categories including beer, soda, candy, energy bars, laundry, oral hygiene, body skin care, face care, baking and butter/margarine. Data also shows share for each category by generation for each race, and by income level for each race. The large size of the Numerator superpanel enables more detailed vi