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7 lessons from Blue Man Group on scaling an advisor practice


3. Own your IP
Blue Man Group has created some unique musical instruments like the musically enchanting PVC-pipe Drumbone mentioned above. Their instruments are part of their image, brand, and identity as performers. But more importantly, they created and owned these instruments, one of only a handful of people in the world to do so. That’s important for financial advisors, too. Advisors should have their own unique “instruments,” whether it’s some type of plan or process that you can claim as your creation to help you build your name and brand.
4. Put your processes in writing
When Blue Man tried to scale their production to include a new venue in Boston, its first location outside of New York, they ran into trouble. After seven years with the original three performers starring in and overseeing all the shows, they discovered hiring new Blue Men cast members and crew was a lot harder than it seemed. New cast members were having trouble interpreting scripted wo ....

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