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used to be taboo, but it seems to be making a comeback. and these words of wisdom from event company entrepreneur week, stupid questions are better than stupid mistakes. it is obvious that social media is a highly valuable tool for many businesses. but far too open it goes overlooked in b2b world. social media might be a key component of your marketing strategy. bobby harris is the founder, president and ceo of blue grace logistics, full service third party logistics provider that in 2012 was awarded as inc. s 500th fastest growing company. congratulations on that. let s talk about social media. we talked about it on business to consumer. but i need business and i want to talk to another business. what role does social media
want to hear what you have to say, whether it is funny or whatever it is, right? smart, whatever it is. you want them to like you because then they ll buy your product. in b to b, do you find that same kind of thing? you do, but not such a direct correlation. for instance, a twitter feed is handled by one set person under the name of blue grace. but more importantly, most of my employees have, like, bg in their twitter hand sol when they re talking, people know they re working at blue grace and they represent us, but not necessarily on all their views and everything. but we want them to know the real people behind the scene. great. thank you so much for coming on and talking about this. really appreciate it. thank you. thanks so much, everyone, for joining me today. and, remember, you can revisit the show on our website. it s openforum.com/yourbusiness. we ll post all of today s segments, plus some web exclusive interviews and tips. you can also follow us on twitter, @msnbcyour