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This year that clarence birdseye set up a business preserving fish fillets by freezing them. after a rocky start, birdseye began mass producing frozen vegetables that were sold throughout the united states and frozen tv dinners became a staple of american homes in the 1950s and 60s. today, the cost of living crisis is driving more of us to the frozen aisles as sales have overtaken fresh food in uk supermarkets rupert ashby is chief executive of the british frozen food federation, which also marks its 75th anniversary this week. is it just prices is itjust prices that were frozen as outperforming fresh food these days? food these days? price is definitely food these days? price is definitely one food these days? price is definitely one thing - food these days? price is definitely one thing the l food these days? price is i definitely one thing the cost per kilo of a frozen product is generally quite a bit cheaper than a fresh product. however, there are a lot of other ....
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