Publicity stunt of the billboard sign company called outdoor signage to try to get more attention for their business. and if so, brilliant. brian: why don t we have jessica, being she s got to get ready because michael s moving in, call us or e-mail us and tell us how it s going. steve: apparently a fellow who works for the billboard company when asked for comment said can t comment on it right now. we asked the sponsor for a statement. if it s jennifer, it sounds like brian: i watched colombo in the 1970 s, murder she wrote in the 1980 s and nypd blue. alisyn: don t forget