that s a trend continuing this year with no end in sight. gabe, big name food brands are announcing price hikes on many essential items. why? if it feels like you re paying more money at the market, it is because you are. grocery costs are up 9% in the past year. and experts think this will continue in the weeks and months ahead. as you mentioned, big name brands are hiking prices on a really large range of products. kraft heinz is one of the latest. they announced an increase on kool-aid, cold cuts and hotdogs. nearly 7% on other sides. on tide and laundry products, 8%, and general mills, coke cold, a all of them also hiking