measures are in place, it is democratizing access. it s true. i mean, some people are talking about nfts being available for musicians who write music and then can sell their music directly to consumers and bypassing, you know, record labels or other venues that take a cut of their profits. the nfts have gone from a $65 million business in 2020 to a $14 billion business in 2021. it s an incredible growth. it s reflective of this kind of transformational thing that is going on broadly with respect to crypto and blockchain. right. it s it s big. i mean, cnn has an nft i think. it s not just melania trump. there is so many. several celeb tris, politicians, getting big into nfts, crypto. staples center in la reading crypto.com. how big does this get? does it become predominant? i mean, i think that what this is an an expression of how crypto and bloc chain it is not just cryptocurrency but