When a scrappy group of former and current warehouse workers on Staten Island, New York went head-to-head with Amazon in a union election, many compared it to a David and Goliath battle.
Outmatched financially, organizers relied on their ability to reach workers personally by making TikTok videos, giving out free marijuana and holding cookouts.
A stunning upset in a union election on Staten Island had brought sudden exposure to the organizers and worker advocates who realized victory for the nascent.