Comparing the subjective cardiovascular disease risk perception level of patients with the nonlaboratory Framingham Risk Score among hypertensive patients
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WACO, Texas (March 29, 2021) – As the United States continues its march to vaccinate millions of citizens against COVID-19, marketing researchers from Baylor University’s Hankamer School of Business have discovered a messaging model that motivates people to take preventive actions to battle the virus.
Researchers
Meredith David, Ph.D., associate professor of marketing, teamed up for their latest study, “
Healthcare.
The professors found that fear – specifically the fear of COVID-19 – has been the driving factor that motivates people to take preventive measures. Simply put, the message equation is: Fear of COVID-19 plus information receptivity equals preventive behaviors.