Abneesh Roy says: “In our view, in Q3, most of the companies will see flat to low-single digit volume growth in the rural areas while urban areas will be growing faster. Even in Q4, we do not see a big recovery in rural demand currently. Our sense is the recovery will happen in FY25, based on Rs 1 lakh crore election spending, government stimulus, freebies, etc.”
Downtrading: Overall sales of apparel and electronic products have been languishing for over a year now, while those of mass-segment electronic products have been low since the pandemic outbreak. According to researcher GfK, there was a slight pick-up in mass segment during Diwali.
Overall sales of apparel and electronic products have been languishing for over a year now, while those of mass-segment electronic products have been low since the pandemic outbreak. According to researcher GfK, there was a slight pick-up in mass segment during Diwali.