microsoft unveils plans to bring artificial its popular technology to its popular office software. plus, we take a deep dive companies are advertising companies are getting a creative boost from al tools. hello and welcome to asia business report. i am monica miller. we begin with microsoft, shares because the tech giant s shares closed at an all time high, surging nearly 4% in the later session. the company has unveiled new artificial intelligence subscription service which will be powered by ai in its popular programmes on microsoft 365, and the tech giant is tapping into the huge consumer demand for this technology by putting a hefty price tag on it. our north america business correspondent michelle fleury has more. m is michelle fleury has more. ai is a big deal michelle fleury has more. ai is a big deal for michelle fleury has more. ai is a big deal for big michelle fleury has more. ai is a big deal for big tech. - michelle fleury has more. ai is a big deal for big t
Than a huge leap in marquess of s share price after it said it was offering nai powered assistant for its flagship microsoft 365 software which includes microsoft word, excel, and teams. business customers can expect to pay $30 per use. this was much higher than i think people were predicting. some see this as a test of how much people are willing to pay for al tools. microsoft also announced a more secure version of its ai powered being chat specifically aimed at businesses and designed to ensure professionals that they can use and share potentially sensitive information with a chat bot. ai tools are seen as helping to make workers more productive in the future, but some companies have already expressed concerns about security and privacy. that didn t stop investors from seeing dollar signs, aztec al analyst dan ives explained, microsoft s moves could
Microsoft unveils plans to bring artificial its popular technology to its popular office software. plus, we take a deep dive companies are advertising companies are getting a creative boost from al tools. hello and welcome to asia business report. i am monica miller. we begin with microsoft, shares because the tech giant s shares closed at an all time high, surging nearly 4% in the later session. the company has unveiled new artificial intelligence subscription service which will be powered by ai in its popular programmes on microsoft 365, and the tech giant is tapping into the huge consumer demand for this technology by putting a hefty price tag on it. our north america business correspondent michelle fleury has more. m is michelle fleury has more. ai is a big deal michelle fleury has more. ai is a big deal for michelle fleury has more. ai is a big deal for big michelle fleury has more. ai is a big deal for big tech. - michelle fleury has more. ai is a big deal for big tech. for -
Increase its cloud revenue annually by 20% by 2025. the software s giant share price rose around 4% to an all time high on the news. rose around 4% to an all-time high on the news. high on the news. michelle fleury in high on the news. michelle fleury in new high on the news. michelle fleury in new york. - high on the news. michelle fleury in new york. this i high on the news. michelle - fleury in new york. this week, the team at bbc news is taking a closer look at al, and how already it affects our lives and how it will impact our futures. today, we are focusing on how advertising companies are relying on this technology, using machines to speed up and enhance creative processes. they are also embracing controversial deep fakes, digitally altering videos of celebrities to make them do or say anything. now, this has been a key issue in the ongoing hollywood actors strike. our asia business correspondent nick marsh reports from singapore. nick marsh reports from singapore- nick ma