Sonder Holdings Inc. (NASDAQ: SOND; Sonder ), a leading next-generation hospitality company that is redefining the guest experience through technology and design, has partnered with Kalimian Equities to manage and operate the newly constructed property at 139 Orchard as The Merchant.
Its planned April debut signals how the company will operate in post-Covid urban environments: with boutique offerings in sought-after neighborhoods and little staff.
“The Flatiron-Nomad area is an important sub-market for us to enter, to meet a changing need among customers,” said Rosanelli. Sonder is training only about 10 employees to operate the hotel.
While Premier, which saved the Flatiron Hotel from foreclosure in 2019, might have wished for a paying tenant sooner, “we’re thrilled to partner with Sonder,” said Uzi Ben-Abraham, founding partner of Premier.
“As we enter a new era of travel, we believe Sonder’s flexible, self-service model is the perfect way for travelers to experience New York City,” he added.