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How have podcasts contributed to the rise of Afrobeats?

…by Ncebakazi Manzi Podcast Manager: Spotify Sub-Saharan Africa The rise of Afrobeats over the past decade or so…

How have podcasts contributed to the rise of Afrobeats?, by Ncebakazi Manzi

In a sign of how rapid the ascent of Afrobeats has been, Spotify recently held events in Nigeria celebrating 13 billion streams of the genre. The growth of Afrobeats is unlikely to slow down anytime soon either, especially as streaming continues to grow across Africa. According to research firm Statista, the continent’s streaming market is set to grow from US$362.5 million this year to US$513.2 million in 2027. Combine that expansion with significant diaspora populations and you have the ingredients for further inter-continental pollination and growth. 

PHOTOS: Spotify's Afrobeats Celebration: Where Music Meets the Hearts of Influencers, Media, and ...

Spotify has made an electrifying impact on the Nigerian music scene, highlighting the contributions and milestones associated with the Afrobeats.

Spotify Afrobeats Celebration: Where Music Meets Influencers, Media, and Music Fans

Spotify's Afrobeats Celebration: Where Music Meets the Hearts of Influencers, Media, and Music Fans