The Good Men Project
Become a Premium Member
We have pioneered the largest worldwide conversation about what it means to be a good man in the 21st century.
Your support of our work is inspiring and invaluable.
How Your Brain Decides To Put in Effort
Researchers have clear visual evidence that a region of the human brain known as the ventral striatum kicks in during decision-making to weigh the costs versus the benefits of making a physical effort.
The research gives the first detailed view of ventral striatum activity during three phases of effort-based decision-making the anticipation of initiating an effort, the actual execution of the effort, and the reward, or outcome, of the effort.
Government Executive
email How Your Brain Decides to Put in Effort
If you want more coffee, but the pot is empty, is it worth getting up and brewing some more? Researchers have figured out how your brain decides.
Researchers have clear visual evidence that a region of the human brain known as the ventral striatum kicks in during decision-making to weigh the costs versus the benefits of making a physical effort.
The research gives the first detailed view of ventral striatum activity during three phases of effort-based decision-making the anticipation of initiating an effort, the actual execution of the effort, and the reward, or outcome, of the effort.