DUBAI: Female representation in the school curriculum stands at a mere 7 percent in Pakistan. A new advertising campaign by Lifebuoy shampoo and its brand management agency, Grey Pakistan, aims to change this and is already helping to drive improved gender inclusivity in the country’s schools. The campaign is called Mein Choti Si Aik Ladki Hoon, which translates as I am a
An effort by Lifebuoy, the Ministry of School Education Punjab and Grey Pakistan revised a cherished part of the school curriculum so girls won't be left out
Lifebuoy Shampoo and the Ministry of School Education Punjab have partnered and made a real impact on girl-child education, empowering them to fulfil their potential through inclusive school experiences and opportunities.
Lifebuoy has created a campaign for the Ministry of School Education Punjab to drive gender inclusivity for girls in schools in Pakistan, where there is only 7% female representation in the curriculum.
Lifebuoy Shampoo and the Ministry of School Education Punjab have partnered to make an impact on girl-child education with an addition to the school curriculum.