Mumbai (Maharashtra) [India], March 28 (ANI/PNN): Paaduks, a pioneer of the sustainable footwear category in India has tracked a 12X business growth since its leadership transition in 2020. The brand started out as a homegrown label back in 2013 and focused on upcycling footwear from waste and old materials like tyres, cork, jute and other upcycled and recycled materials. Today, it has grown into an emerging new-age DTC brand under the leadership of Mr Amit Jain, who acquired the brand in 2020. Since 2020, even under the circumstances of an unprecedented pandemic, Paaduks has grown 12 times and evolved into a technology-led environment future first brand that very recently introduced India's very first Biodegradable Soles. When Amit acquired Paaduks in 2020, he immediately understood the product's advantages and evolving marketing needs. As an emerging business leader and entrepreneur who believes in innovation, he foresaw that the brand has hidden potential which can be expand