Today, Aptar’s mission is all about embracing ecological packaging issues and new challenges related to the global situation. Appointed as Global Vice-President Marketing & Innovation of Aptar Beauty + Home last April, Xavier Joseph answered Premium Beauty News’s questions about the major strategic priorities of the group, a global leader of packaging and dispensing solutions for perfumes and cosmetics.
Premium Beauty News - What is Aptar Beauty + Home’s global strategy based on today?.
As far as the beauty packaging industry is concerned, the exit from the pandemic has been all but simple. The strong recovery in demand, combined with the persistence of supply difficulties, has led to significant price increases while the sector was simultaneously called upon to radically transform its products towards greater sustainability. A difficult equation that manufacturers have already taken head on, as revealed in our special issue: Beauty Packaging Innovation - February 2022..
As far as the beauty packaging industry is concerned, the exit from the pandemic has been all but simple. The strong recovery in demand, combined with the persistence of supply difficulties, has led to significant price increases while the sector was simultaneously called upon to radically transform its products towards greater sustainability. A difficult equation that manufacturers have already taken head on.
Whether it is about supporting the premiumization of cosmetic products while.
Aptar Beauty + Home’s Oil’Mist dry oil spray pump has been chosen by Nuxe as the dispensing system for the brand’s entire Huile Prodigieuse range including the newest launch in the line, Neroli.
The choice of Aptar Oil’Mist for Neroli follows several years of close collaboration with Nuxe, which began when the Aptar pump was chosen by Nuxe as the dispensing system for Huile Prodigieuse Or.
« Nuxe has worked with Aptar for many years, and we are delighted that this collaboration continues with.
Aptar Beauty + Home has designed a flexible neck for the applicator of Dior’s Capture Totale Super Potent Eye Serum.
With this patented innovation, the manufacturer of dispensing systems for the beauty industry illustrates its technical know-how to achieve tailor-made projects for luxury brands.
Designed by Aptar’s custom department this flexible applicator neck with multiple features can effortlessly adapt to different eye shapes, evenly delivering Dior’s serum to the most delicate areas.