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Away from the news industry, as you’d expect, brands have also returned to pretending to launch April fool products with gusto after many took a pause last year.
The Teletubbies have caused some consternation with an apparent move into cryptocurrency with “HugCoins”. While the lovable characters’ Tubbytronic Superdome house sits in an idyllic green landscape, cryptocurrencies have been widely criticised for their negative climate impact, making it a slightly odd brand match. However, the environmental impact of “HugCoins” is meant to be more benign, with the company behind the Teletubbies promising to donate a dollar to charity every time a hug is shared on social media with the hashtag #TubbyCoin.