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Why Are Products Marketed To Women Sometimes More Expensive?

Why Are Products Marketed To Women Sometimes More Expensive?
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How Much Do Boycotts Affect A Company's Bottom Line?

There's often an opposing camp pushing for a "buycott" to support the company. New research shows which group has more sway ....

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Behind the Backlash Against Dylan Mulvaney, Bud Light's Transgender Influencer

After Dylan Mulvaney promoted the beer on Instagram, well-known conservatives tried to start a boycott. Experts say the controversy will not hurt the brand in the long run, and may help. ....

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How big of an effect do boycotts have on brand sales?

The chief executive officer of Goya , a sizable Latin food brand in the US, publicly complimented and endorsed then-president Donald Trump during a campaign rally during the 2020 U.S ....

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How much impact do boycotts and buycotts actually have on brand sales?

How much impact do boycotts and buycotts actually have on brand sales?
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