One minute youre yelling at them to get off their loins and then theyre taking over the world. I like them back home and youre yelling at them. Thats what happened today. Dow dipping 24 points and s p dipping and there are changes underneath. They are about the millennials. What do i mean when i say the kids are taking over . Theres a group of consumers that simply dont behave like any other. Im talking about these millennials. Many of the people who run companies these days, they have not a clue what the Younger Generation is up to or what they think is right or how theyre different from their parents. These millennials frankly, might as well be aliens clever, tricky aliens who arent bound by any of the traditional ways most people believe. Even if you can think like the millennial, it may not matter because of structural issues that prevent you from making changes at your company to please them. You may see the train coming but you cant do anything about it if youre tied to the track