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Germany tightens rules on marketing food to children: ‘Advertising must not induce children to eat unhealthily’
Germany’s voluntary code governing marketing food to children has been updated. “Advertising must not induce children to eat unhealthily,” Federal Minister of Food Julia Klöckner stressed. What are the changes and do they go far enough?
The German advertising industry, represented by the Central Association of the German Advertising Industry (ZAW), has tightened its voluntary rules of conduct for food advertising aimed at children. The revised code will come into force on 1 June.
Announcing the update, ZAW said the commitment – which applies to TV, radio, print and digital communications - would ‘provide even more protection’ for minors under the age of 14. The current rules apply only to children under 12. Within digital, the advertising body specified that the rules will cover ‘cooperation with influencers’, ....

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