Tracking Google Knowledge Graph Algorithm Updates & Volatility
Google s Knowledge Graph algorithm currently updates every 2 to 3 weeks, affecting 60-80% of entities. Here s what SEOs need to know.
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But little has been known about how, when, and what it means until now.
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Algorithm tweaks.
A refresh of Knowledge Graph’s dataset.
My company, Kalicube, has been tracking Google’s Knowledge Graph both through the API and through knowledge panels for several years.
When I wrote about The Budapest Update’ in 2019, for example, I had seen a massive increase in confidence scores. Nothing that seismic on the scores has happened since.
However, the scores for individual entities fluctuate a great deal and typically over 75% will change during any given month.