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Anta Al Batal reinforces Riot Games’ (www.RiotGames.com) commitment to regional gamers with first-of-its-kind Arabic music video; Creative Partnership with ....
fan base. “Prior to online multiplayer games, music was the number one thing that transcended the Mena region, says Anas al Hakim, the content manager at Riot Games Mena who was behind the creative direction of the music video. Now, with music and gaming we have a winning combination to unite our players through unique experiences that they can all enjoy. Our hope is that the bridges we build are not only between us but also with players from all around the world. Anta Al Batal will serve as an anthem for the regional teams currently taking part in Valorant’s professional and semi-professional tournaments. Teams across the Mena are ....
April 7 2021, 2:43 pm | BY Ricki Green | No Comments electriclimefilms has collaborated closely with Valorant by Riot Games to produce four short, comedic user acquisition ads, filmed in Dubai.
The production house’s Dubai team was given the trust and opportunity to deconstruct the brief and conceptualise the direction of the films alongside Riot Games’ in-house team. As part of a larger campaign launch in the MENA, it was key to fashion tones that encompasses the region in every aspect of the film. For that purpose, as well as to elevate quality and value of production, great attention was put on the varied cast, wardrobe, locations and set design. ....