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A new company has been formed to attract more visitors to Abu Dhabi and develop its tourism sector.
Tourism 365 was set up by the Abu Dhabi National Exhibitions Company, which is part of state holding company ADQ and is involved in discussions over a proposed $5.45 billion merger with Abu Dhabi National Hotels.
Adnec said Tourism 365’s formation is in line with its new, broader role to support the growth of Abu Dhabi as a tourism destination, increasing leisure visitors, enhancing guest experiences and extending their stay in the UAE’s capital”.
“Tourism 365 will work in concert with key stakeholders across Abu Dhabi’s tourism sector and the UAE,” said Adnec.