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What's behind Disney Star's decision to air some IPL matches on Star Utsav Movies

We speak to experts about what Disney Star’s decision to air some IPL matches on its FTA channel, means for the network itself as well as the advertisers. ....

Mukesh Ghuraiya , Mayank Shah , Rammohan Sundaram , Amita Yakhmi , Indian Premier League , Mudra Group , Reliance Telecom , Star Network , Disney Star , Star Utsav , Parle Products , Star Sports , Modi Naturals , Fta Channel , Ipl 2023 ,

NTO 2.0: With broadcasters unveiling new RIOs, how TV viewing ecosystem will change?

NTO 2.0: With broadcasters unveiling new RIOs, how TV viewing ecosystem will change? ....

Amita Yakhmi , Network Capacity Fee , Associate Vice President Planning , Carat India ,

What's behind the fall in IPL 2021 viewership in the second leg?

The viewership of the first two weeks after the resumption of the matches has seen around 15-20% fall in ratings, according to Broadcast Audience Research Council (BARC) India. ....

Sri Lanka , Tamil Nadu , Divya Radhakrishnan , Amita Yakhmi , Sandeep Goyal , Audience Research Council , Indian Premier League , Broadcast Audience Research Council , Chennai Super Kings , Mumbai Indians , Managing Director , World Cup , Helios Media , Associate Vice President , Carat India ,