Alinta Energy Targets Greenwashing With True Power Campaign, Via BMF bandt.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bandt.com.au Daily Mail and Mail on Sunday newspapers.
Alinta Energy has launched a new brand platform ‘True Power’, to help Australians better understand where their energy comes from and what’s involved in the transition to net zero.
Told through an animated world - created in partnership with BMF and Buck - the campaign, which is backed by one
Australian households have been grappling with surging electricity costs of up to 30% since July, with little reprieve in sight. Contrary to the optimism.
Australian energy company Alinta Energy has unveiled a new brand position and integrated campaign featuring Australian cricket legends, developed in partnership with Bastion Creative. The new positioning, ‘That’s better’, reflects the company’s focus on making tangible improvements for its customers