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Alpro Bowls Over Consumers In 'This Is Not M*lk' Breakfast Battle

Oat drink brand Alpro has further distanced itself from the cow-based mainstream by categorically denying it is milk in a national ad campaign. ....

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Alpro Unveils Multi-Million Pound Campaign To Launch New 'This Is Not M*Lk'

Alpro Unveils Multi-Million Pound Campaign To Launch New 'This Is Not M*Lk'
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Alpro's new land of M*lk believe

Plant-based pioneer Alpro is kicking off a multi-million-pound push to mark the launch of its new oat-based drink This Is Not M lk. The ‘M lk Believe’ ....

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