The Renault Group’s Alpine performance car brand has appointed new vice-presidents of sales, marketing and customer experience and sponsoring, partnerships and communications to further its pursuit of an “ambitious brand strategy”.
What a month it’s been for Alpine! A rollercoaster with some great lifts, but also some brutal, g-force-loaded descents. On track – where these things really matter – they continued to give closest rivals McLaren a pretty unyielding pounding
Alpine have announced the Rac(H)er programme to increase diversity as they aim to not only field the first female F1 driver but significantly increase their ratio of female employees.