The adtech (advertising technology) and martech (marketing technology) sectors require a unique balance of creativity, business acumen, and technological skills, especially at senior levels. Companies seek professionals with expertise in data analytics, AI/ML, and digital marketing, as these roles are crucial for connecting brands with customers and driving hyper-personalization.
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Industry giants such as TCS, Infosys, and Wipro have undergone substantial restructuring, shedding tens of thousands of jobs across several quarters. The Covid pandemic accelerated automation and digital transformation, intensifying challenges for traditional IT service providers