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Share Chief Executive Ofiicer, Noah’s Ark, Mr Lanre Adisa, in this interview by Akin Adewakun, argues that despite the desirability of merger and acquisition in putting the nation’s advertising industry back on track, ego still remains a major hindrance in achieving this.
HOW feasible is Merger & Acquisition in the nation’s advertising sector? It is possible. What we need to make possible is our own acceptance of new ideas, that is if they are new at all. So it depends on how open-minded we are to these realities. If you remember, at the point of starting Noah’s Ark, we actually acquired Alicia Virgins, an agency that was already an associate member of the Advertising Agencies Association of Nigeria (AAAN). And that was what made it possible for us to be a member of the AAAN immediately we took off. We just upgraded the membership to start operating. And, of course, there were other benefits of the acquisition too. So these things are possible. B ....