The class is about an hour and 15 minutes. Professor waugh good morning ucla students. Good to see you for my lecture baseball becomes professional. It wasnt too long ago that these subjects were controversial, if you can can imagine. Sports and consumerism, they werent important enough. It would have raised eyebrows. Like i am raising my eyebrows now. Sports, Department Stores buying stuff, will not anymore. Sports and consumer culture our research and written about, made boring like every other topic by historians. Now theyre even professors of sports history. Why . Because professors have found that we cannot ignore sports. Why . Because it represents money and big power, big business. We cant ignore sports for another reason. Its also cultural and emotional. There is this tension between professionalism, big business, and the emotional tie that is exemplified by this letter, written by a baseball fan and published in a newspaper sports section. Let me read a quote. These modern bal
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