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Can AI Help Design a More Appealing Car?

Designing a new car is expensive, time-consuming, and risky. In a new study, Yale SOM’s Alex Burnap shows how machine learning can identify promising models and help designers generate new designs.

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Artificial intelligence can help design more appealing cars

Carmakers can spend $3 billion on a single design. Machine learning models can streamline the process and bring fewer duds to market.

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