The band recorded a new album in 2021, and returned to the stage last year in london, not in the flesh, but as digital avatars 2d recreations of themselves from 1979. In a worldwide exclusive interview to mark 12 months of the abba voyage show, i went to the studio of the band in stockholm to talk to Bjorn Ulvaeus and Benny Andersson two of the globe s most successful songwriters. Its the one Year Anniversary of the abba voyage show. It took years to create. You described it as a risk because you didnt know if people were going to come and see Digital Recreations of you. Is it a gamble that has paid off . Most certainly, yes. Artistically definitely. Why do you say artistically definitely . Because we achieved more than we could ever hope for. Seeing this happening after four or five years of work in different areas, coming there, seeing the first preview and realising that the audience actually connected to what was on there, not like they were watching a movie, but is if we were actu
Are hit by a wave of ai powered disinformation. yes, that s right. quite terrible. well that s terrifying, isn t it? and the regulator, as you say, is far behind, and it s very difficult to regulate and know exactly what to do. you can train an al on abba song catalogue in theory, and come up with abba songs, and who is then the creator of those songs? that s going to be for the regulator in the future to decide. well, you re right, it might be for them to decide, but it s also going to have an impact on bands like abba, many other artists. in february, david gatto, french dj at a gig played what appeared to be an eminem track. he had created it, done the lyrics using ai, come up with eminem s voice using ai. half the crowd thought eminem was actually there. it could be happening already