Instagram adds India-first 'Live Rooms' feature to let users go live with up to 3 guests yourstory.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from yourstory.com Daily Mail and Mail on Sunday newspapers.
Although Instagram and YouTube remain the platforms of choice for mass digital advertising, Snapchat is increasingly becoming the social messaging app that brands are using to focus on Gen Z, or people in the age group of 12 to 27 years.
India, which has one of the world s youngest populations, is a key market for the future growth of Snapchat which already has over 200 million users in the country.