Folk Rolls Out Emotive Campaign for Irish Cancer Society
March 5, 2021
Folk Wunderman Thompson has created a poignant awareness campaign for the Irish Cancer Society that reminds people that, despite the ongoing Covid-19 pandemic, cancer is “Still Here” and so is the Society.
The campaign also provides a stark reminder of the devastating effects cancer has on the lives of patients, survivors and families and yet, there is a positive ray of light shining through from the unwavering support of friends, family and the Irish Cancer Society while the rest of the world stood still for the last 12 months.
“Still Here” features real-life cancer patients and survivors at different stages on their cancer journeys including cervical cancer campaigner Vicky Phelan and Saoirse Ruane, who appeared on the Late Late Toy Show in 2020 to share her stories.