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Adobe pitches at first-party customer data challenge, marketing workflow with latest tech releases Adobe Experience Cloud fresh features and tools canvass first-party data collaboration, customer journey anlaytics and optimisation, ecommerce and marketing workflow management Customer data management, reporting and actionability was put firmly in the spotlight this week for Adobe as the vendor unveiled a new approach to its customer data platform (CDP) offering and journey analytics and first-party data sharing capabilities. A decade on from its push into the digital marketing category, the swathe of new product and feature announcements to Adobe’s Experience Cloud announced this week extended the breadth of the platform across not only data-driven marketing orchestration, but also customer journey management, commerce and the marketing function’s operating workflow.

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