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Formula 1 star Daniel Ricciardo fronts Tourism WA's new global road trips campaign 'Drive the Dream' via Rhythm Creative, Perth – Campaign Brief

The WA Government, through Tourism WA, has teamed up with Perth-based agency Rhythm, and media agency Initiative Perth, to launch the new global ‘Drive the Dream’ campaign.


‘Drive the Dream’ invites travellers to experience Western Australia’s diverse road trips itineraries that make WA the ul ....

Western Australia , Brooke Pike , Andrew Wright , Daniel Ricciardo , Luke Lenzarini , Michael Tartaglia , Steve Hare , Agostina Scagliotti , Jadro Silic , Jodie Hameister , Arthur Bienkowski , Andre Rerekura , Levan Scott , Carolyn Turnbull , Jason Capobianco , Clare Ryan , Melissa Forbes , Laura Morano , Blake Mills , Brett Stayt , Stef Langton , Exmouth Warnangoora , Rita Saffioti , Justin Braine , Adam Hayes , Justin Griffiths ,