itjust reported its weakest revenue growth for a decade. the company explained that ad budgets were coming under strain from inflation, made worse since russia s invasion of ukraine. it also pointed to the impact of an apple software update last year that lets people choose whether or not they want to be tracked around the internet by firms like meta who can sell that information to advertisers. overall, the results, though, had investors hitting the like button with meta s share price rising sharply. a man has been charged with the murders of four members of the same family who were found stabbed to death in bermondsey, in south east london. joshua jacques is accused of killing denton burke, his partner dolet hill, her daughter tanysha 0fori akuffo, and tanysha s daughter samantha drummonds. their bodies were found in a house in bermondsey on monday. the 28 year old suspect is due before westminster magistrates later today. a man is due in court this morning
to nearly two billion reversing a recent decline. the news sent meta shares up by almost a fifth, despite the company reporting slower revenue growth and warning of a difficult advertising market. 0ur north america business correspondent michelle fleury has been telling us more. the existential threat to facebook is, is it still cool? well, one measure is how many people are still using the social network. and on that front, it appears to have satisfied investors. facebook s daily active users were 1.96 billion on average for march. that s an increase of 4% year over year and better than expected. to reflect who we are. the company s founder and ceo, mark zuckerberg, spoke optimistically, saying we made progress this quarter across a number of key company priorities. from now on, we re going to be metaverse first. but meta, the parent company of facebook and instagram, still has plenty of issues. itjust reported its weakest revenue growth for a decade. the company explained that ad b
for march and an increase of 4% year over year. for march and an increase of 4% year overyear. better for march and an increase of 4% year over year. better than expected. the company s founder and ceo mark zuckerberg spoke optimistically, saying with progress this court across a number of key company priorities. 43, the parent company of facebook and instagram has plenty of issues. it reported its weakest revenue growth for a decade, the company explained ad budgets were coming under strain made worse from the invasion of ukraine, pointed to the impact of an apple update last year that its people choose whether they want to be tracked around they want to be tracked around the firm like meta who can sell that information to advertisers. overall the results have investors hitting the like button with the meta share price rising sharply. joining me now is james evans.
a very clever campaign i guess but one that is designed to to be provocative. certainly in the wake of the me too movement has become somewhat of a questionable claim let me hit you with some numbers here advertising and social media has become a major part of ad budgets in the u.s. alone company invests around thirty two billion dollars each year on social marketing now these can backfire though why is it so hard to predict it will look sometimes it works and sometimes. doesn t it just really depends on what they re latching on to one example of something that didn t work came from pepsi in twenty seventeen they tried to align themselves with the black lives movement and that was met with an outcry with. kendall jenner who is a. the company was accused of trying to make a mockery of the movement and she. pulled the ad in the face of calls for a boycott another more recent example of nike teaming up with
we need people who own guns to accept our organization. and if we make them feel bad about themself or they see they re being attacked, then they push back and are intransient. so we need to be inclusive. i get that. i like what you re doing. i think it is the way to try and get some common ground because at the moment it s just extremities the on both sides. if you take either position you re immediately positioned as an extremist. all the noise comes from the edges. the people who need a voice are in the middle. that s who we re trying to appeal so. they also have large ad budgets. if you look at the gun companies the nra, they spend a fortune promoting guns. what i never see are the kind of really shocking advertising about the impact of gun violence, which you saw change the mood about tobacco abuse and about drunk driving. i also posed that question conversation on the phone with the nra members. i said as someone who has spent a good portion of my time in the privat