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this year. disney has big problems. their biggest problem isn t just managing cost. it s not how they have structured their business. their problem is with their core audience. the people who have wanted to consume disney products in the past, are looking at disney and saying, it s by activist for activist. it s not for american families. iger doesn t have to solve just a business problem he has he to solve culture problem and build goodwill again. only coming in for a two year stent. his job is to find his successor. he didn t do a great job the first time around. steve: maybe he picked this guy because this guy makes him look like a genius. that would be a brad reason. chapek is out, eagler is in. not clear he wants this job. i don t know how well he is going to do in it the next two years. investors like it. as soon as the stock ex s change opened. i think the disney chairs shot up something like 10 bucks a share. settled at 7.

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